Congratulations to the Integrated Marketing & Communications Department of The American College of Greece, which in cooperation with UM Greece won the silver award for Creative Use of Media at the 2015 Digital Media Awards on June 3 for its innovative and creative Synchronized Ads (TV and Mobile), as showcased in the Dream, Dare, Demand – You’re at DEREE stellar campaign last year.
The idea featured innovative technology that synchronized TV and mobile channels to maximize audience reach through an effective and impactful way.
Accepting the award, ACG’s Vice President of Marketing Niki Boutari enthused “We are happy that an educational institution is thus distinguished in an environment where excellence is honored and awarded!”
The annual Digital Media (DIME) Awards organized by Marketing Week magazine, owned by Boussias Communications, were held at the seaside Balux Prive this year, and once more showcased the best practices in digital media.
For more on the awards, go to www.digitalmediaawards.gr