Toula Perrea

Marketing

BS, Deree – The American College of Greece; MS, University of Newcastle upon Tyne; UK; PhD, Aarhus School of Business & Social Sciences, Denmark

Toula Perrea has been a member of the Deree Marketing faculty since 2016 teaching courses in Principles of Marketing, Consumer Behaviour, and Public Relations. She has been a Research Fellow for seven years at Aarhus School of Business, Departments of Marketing & Statistics and Business Administration, Aarhus University, Denmark. Her scientific interest focuses on food marketing and consumer behavior in the area of innovation and product development.

Dr. Perrea has published in several peer-reviewed international marketing journals, such as the Journal of Marketing Management, Journal of Product and Brand Management, Journal of Consumer Behavior etc., as well as in ISI multidisciplinary journals with high impact factors such as Appetite and Food Quality and Preference. She has presented her work in established academic fora, such as the yearly conferences of the European Academy of Marketing Science (EMAC), the European Association of Agricultural Economics (EAAE) and the Institute of Food Product Marketing Research (IFMR). She has participated in a number of European Projects funded by the EU within Framework Programs FP5, 6, and 7 and she is a member of the European Institute for Advanced Studies in Management (EIASM). Finally, Dr. Perrea has also served in early stages of her career the FMCG industry (tobacco and food sectors) as well as market research industry in various managerial positions.