Ioanna Mitropoulou

BSc, Business Administration, Deree – The American College of Greece; MBA, Strathclyde University; PhD candidate, University of Lancaster

Ioanna Mitropoulou has been a member of the Deree Faculty since 1998, teaching courses in the Marketing and Management areas.

She is an expert in consumer shopping behavior. Her current research focuses on the effect digital marketing and social media have on attitudes, behavior and outcomes for consumers in a variety of fields and more specifically for professionals in the field of healthcare marketing. Current research projects address such topics as holistic approaches to customer feedback, benefits of advice-giving behaviors and online community engagement. She is also profoundly interested in business ethics and corporate responsibility.

Ioanna is a professional marketing consultant, managing director of an independent marketing research agency and is responsible for more than 100 projects per year, conducted on behalf of multinational and Greek companies at an international level. Main areas of activity and interest are the food and beverage industry, new product development, digital and social media marketing and healthcare marketing. Her research interests include consumer decision making, product adoption and abandonment, social influence, viral marketing, and word of mouth healthcare marketing.