Dec 05
Kapareliotis-Ilias

Ilias Kapareliotis

Marketing

French Language & Literature, Aristotle University Thessaloniki;
MBA, Marketing, University Piraeus;
PhD, Luxury Brand Management, Athens University Economics & Business

Dr. Ilias Kapareliotis has been a member of the Deree faculty since 2014. He has taught courses in the areas of Marketing Management and Marketing Communications. His current teaching involves such courses as Fundamentals of Marketing, and International Marketing. His research interests include luxury branding, brand management, brand valuation systems, ethnographic methods in luxury branding, corporate branding for higher education, and SMEs branding.

He serves as Head of the Marketing Department, ad hoc reviewer for academic journals and conferences, and member of various scientific and professional bodies.