Sep 27
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Christina Giakoumaki

Communication

BA, University of Piraeus; MA, Athens University of Economics and Business; PhD, Athens University of Economics and Business

Christina Giakoumaki graduated from the Department of Business Administration of the University of Piraeus, in 2006, and in 2008 she completed her graduate studies at the Department of Marketing and Communication with New Technologies (MSc) at the Athens University of Economics and Business. In 2013, she received a PhD with the completion of her thesis entitled “The Role of Consumer Advertising in B2B Products” at the School of Business Administration of the Athens University of Economics and Business. Since 2008, she has been working in the field of education and non-formal education. Her academic and research interests lay in the areas of contemporary industrial and consumer marketing practices, digital and social media, web analytics, ingredient branding, and advertising effects on relations between suppliers and industrial customers and consumers.