Sep 30
Patsiotis-Athanasios

Athanasios G. Patsiotis

Marketing

BSc, University of Athens (Mathematics); MA, University of Westminster, London (Marketing); PhD, University of the West of England (Marketing)

Athanasios G. Patsiotis has been a member of the DEREE faculty since 1999, and has taught across the curriculum. He currently teaches on Principles of Marketing, Consumer Behavior, Management and Marketing of Services, Marketing Research, and International Business. He has taught courses at both the undergraduate and postgraduate level. He has working experience in marketing positions and logistics management in service operations in Athens and London. He was awarded a PhD by the Bristol Business School of the University of the West of England with a dissertation on consumers’ resistance to self-service technologies.

His current research interest focuses on services marketing, consumer behavior toward self-service interfaces, and on the adoption of technological innovations within the services industry sector. He has presented papers at international conferences and has published in academic journals, such as The International Journal of Bank Marketing and the Journal of Services Marketing. He has also served as an invited reviewer of several manuscripts for publication.