Sep 28
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Antigone Kyrousi

Marketing

Bachelor’s degree, Marketing & Communication, Athens University of Economics and Business; MBA, Athens University of Economics and Business; PhD, Athens University of Economics and Business

Antigone Kyrousi joined the Marketing Department in 2016, and teaches undergraduate courses in the areas of marketing, marketing communications, and research.

Her research interests lie in the field of advertising and marketing communications, and consumer behavior. In the past, Dr. Kyrousi’s research has received EU funding, while she has also received several distinctions for research papers.

Her work has been published in journals such as the International Journal of Advertising and Corporate Communications, and she has presented several papers in conferences including the American Marketing Association Conference, the International Conference on Research in Advertising (ICORIA), and the International Conference on Corporate and Marketing Communications (CMC). Dr. Kyrousi has also co-authored chapters in books and research volumes.