Sep 24
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Anastasia Lyra

Communication

BA, Business Administration, Athens University of Economics and Business, Greece;
12 courses, DEREE – The American College of Greece (non-degree student);
MA, Public Relations, University of Maryland, USA

Anastasia Lyra has been a member of the DEREE faculty since 1997 and has more than 20 years of professional experience in public relations. She has established a diverse portfolio with grounding in a broad range of industries working first with Ketchum Communications (Washington DC), then with Rowland Company (currently Publicis) as Senior Consultant and finally as a freelancer, advising leading brands and organizations on effective communication strategies, planning and executing special events, media relations and crisis communication programs. Clients she had served include Procter & Gamble, Panafon, Hewlett Packard, Gillette, NOYNOY and ALBA. She is currently head of International Relations at a governmental authority. Ms. Lyra has taught courses in the areas of communication, management, and marketing and her research interests include communication privacy management.