Oct 01
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Tourism success – everybody’s business: Perspectives on tourism and hospitality management, planning and development

A half-day event on tourism and hospitality management practices.

When: Wednesday, November 11, 17:00 – 20:00

Where: John S. Bailey Library, Upper Level, DEREE – The American College of Greece

Organized by: International Tourism & Hospitality Management Department, School of Business


The mini-conference will include presentations and a panel discussion, featuring professionals of the hospitality management field, who will discuss various aspects of tourism, such as: strategy on Greece’s tourism development, mobile hotel bookings, transition from academia to the active labor force, social media and its potential as a communication tool, PR practices in tourism destination marketing etc.

PROGRAM

17:00–17:10 Introduction

Georgios Papageorgiou, PhD
Head, International Tourism and Hospitality Management department, DEREE – The American College of Greece

17:10–18:40 Session 1

Greek tourism 2021: strategy and implementation
Keynote speaker: Yiannis Retsos
President, Hellenic Hotel Federation First Vice-President, Association of Greek Tourism Enterprises (SETE) Managing Director, Electra Hotels & Resorts

Today’s reality in promoting a destination – be a media ‘maestro’: embrace the new, don’t forget about the old.
Athina Vorilla
Communications Consultant, Department of Tourism, Municipality of Naxos and Small Cyclades

Digging into the social goldmine: the key ingredients of a successful social media marketing campaign
Debora Zogopoulou
Brand and Communications Specialist, travelplanet24 / tripsta / airtickets

Sharing economy and tourism: the elephant is out of the room
Pantazis Pastras, PhD
Senior Research Analyst, Toposophy

18:40–19:50 Session 2

Mobile booking is getting mainstream for Greek hotels
Dimitris Serifis
CEO and Co-Founder, Nelios.com Board member of the International Federation of IT in Travel and Tourism

Attracting international conferences and events: from business development to event operation
Natassa Kefala
Conferences and Events Business Development specialist, For Your Event

Transition from academia to the active labour force in tourism and hospitality
Christina Matsaki
HR Development Manager, Grande Bretagne, King George, Sheraton Rhodes

19:50–20:00 Closing remarks